In My Hands

An internal campaign for Howard Wright was recently revealed at their New Plymouth factory. The 'In my hands' banners and posters promote the pride required when making their award winning medical Beds and stretchers.

From small beginnings to an international designer, manufacturer and distributor of hospital beds and stretchers, Howard Wright was a business that didn't know how to explain what made them great.

Studio Alexander helped the Howard Wright team understand its history, uncovering a modest, driven team that was passionate about human care. Their own concept of care was then integrated into all communications throughout the company. Helping Howard Wright embed their philosophy and commitment to being a design led business.

“We needed to change external perceptions of our products and our brand. Studio Alexander understood and embraced the findings from the BBD360 design analysis process and translated them very effectively into sound strategy and design. They understood where we needed to be and were committed to helping us get there.”

Bruce Moller, CEO

The Howard Wright identity was a finalist in Large Scale Identity and the company profile was a finalist in the Corporate Commnunications category